Elschwartzo Design|  visually driven brand marketing


Waterleaf Restaurant

Nestled within a newly built hotel between Seattle and Tacoma, Mercer Island-based developers came to us seeking an identity for their latest venture. A comprehensive brand was developed including graphic guidelines to ensure consistency when debuting their digital and print media.
International Wine Center

Congress Hall, Hallmark

Brands often have secondary marks or signature patterns which are a part of their visual language. One iconic element of Congress Hall is the solider which greets guests upon arrival. We explored taking this 100-year-old figure and integrating him into collateral, and digital media so he gets the recognition a centenarian deserves.
ST. Regis

St. Regis Hotels & Resorts

Over the past century, the St. Regis brand has evolved from a single property—in New York City—to one of the most internationally revered names in the hospitality industry. With new properties joining the portfolio and a new generation of guests, it was important to establish an identity that will ensure the consistency of the venerable St. Regis brand image.
Jewel Tone

JewelTone Consulting

We added a level of polish to the look and feel of a New York City jewelry designer and gemologist’s brand by crafting a new identity that lives up to its reputation. JewelTone Consulting’s Jalpa Pandit creates exclusive items for the city’s elite, socialites, and notable personalities.


As a part of the work we do for Columbia Hospitality, we developed brand identities for the restaurants in their hotels. Fireside is situated Taos, New Mexico and the identity had to personify the region. In addition, the restaurant showcases traditional kiva-style fireplaces, which they wanted to incorporate into the mark.

L & D Millwork

We honored the heritage of the former Mountain Top brand with a nod to their legacy in a refreshed look. This custom interiors group, which was originally named for their location, now has a style-forward identity to match its offering.
Airmark Apartments

Airmark Apartments

As a result of our successful branding for Hotel Interurban, Great Wall Investments engaged us to create a mark for Airmark Apartments, their condominium project attached to the hotel. The challenge was to design a mark that works in conjunction with the hotels graphics, as the two share resources with one another and there will be cobranded programming.
International Wine Center

Tommy's Folly

Situated in Cape May’s Congress Hall hotel, Tommy’s Folly is the brand’s flagship location. The retail boutique showcases primarily resort and leisurewear fashions by established and up-and-coming designers for women and children.
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