Official Downtown Experience

Client:

One World Observatory

Description:

The Official Downtown Experience is a collaboration between Statue Cruises, the 9/11 Memorial & Museum, and One World Observatory: one cohesive pass that offers all three experiences under one ticket. Elschwartzo was tasked to develop a singular mark that captures all three elements, a process years in the making. We’re excited to unveil the final and to have had this opportunity to help launch this exclusive New York City attraction.